Anemia Free India is Emcure Pharmaceuticals effort in its mission to eradicate anemia in India. By creating awareness and making anemia risk detection more accessible, Emcure hopes to help Indian citizens lead better lives.

Unmask Anemia

In 2024, Emcure Pharmaceuticals makes it easier for people to determine their iron deficiency anemia risk levels through an online self-test.


More Than Bara

Launched in 2020, this effort raised awareness and moved people to get their Hb tests done. This message reached over 1 crore Indians within 30 days.