On Independence day, 15th August 2020, Federation of Obstetrics & Gynecological Society of India (FOGSI), Emcure Pharamaceuticals, and Brand Ambassador Twinkle Khanna, collaborated for the #MoreThanBara initiative and launched Anemia Free India campaign on digital platforms to fight against anemia with the aim of reaching 5 Crore women of India.
‘More Than Bara’ initiative motivates to get Hb test done which is the first step towards Anemia Free India because Hb in blood needs to be more than bara. Within a launch of 30 days, we reached to more than 1 Crore Indians through Radio-Activity, 9.20 Million through social handles & more than 17000 Gynecologists of India.
To own Anemia management space amongst gynecologist more than 8000 Gynecs were logged in for a dedicated Anemia Conclave to discuss latest happening in field of Anemia Management & to pledge for ‘More Than Bara’ Hb in every Indian Women.
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